Business Logo Promotional Products

Do you know that about 90 percent of Americans own a Business Logo promotional product?

Business Logo is the silent ambassador of your brand; it gives the customers an idea of your organization’s core values, principles, and characters. So before venturing into marketing through the use of promotional products, you must develop an insignia or image for your business, it will make your company to be associated with a symbol or graphics hence its ability to attract more customers. In using promotional products, it is pertinent your brand’s logo is appropriately and perfectly customized on the products to be disbursed to customers and prospective clients.

It might interest you to know that the community initiates a complex assessment of your institution, services or products merely on the shape and size of your organization’s insignia on your promotional products. The essence of using promotional products to attract more customers, increase market penetration, and increasing sales will be unproductive if your business logo is poorly customized on your corporate apparels. According to 2017, PPAI consumer study, about 81 percent of consumers keeps a business logo promotional products for more than a year. Now, imagine a scenario where the business logo on your promotional products could not last up to a year or pills off in the case of a custom corporate apparels. It significantly denotes two things to your brands; inability to pay attention to details and it calls into question the quality of your organization’s services and products. Hence it is an emphatic doom for your brand.

Brand identity and Brand awareness can be attributed to the essence of a business promotional products, but your business logo is an essential part of business marketing. It is your organization’s salient interaction with the populace; it anchors your business brand and becomes the sole active manifestation within your stipulated target market. For this view, a well-tailored business design logo embroidery is key to the efficiency of a business promotional products marketing.

Benefits of a Custom Business Logo Promotional Products

The effects of custom business logo promotional products are numerous because your promotional productsmight be embedded with the attributes of a customer’s appreciated products which are: usefulness attributes, standardization attributes, and informative attributes. Here are a few benefits of well-organized business logo promotional products;

• Easy brand identification: According to the Researchers write in the journal of consumer’s research, a mere circularity and angularity of a business logo are powerful enough to dictate your brand in the market. Subsequently, when your business is identified with an insignia through advertising with the use of business logo promotional products, it makes it easy and straightforward for customers to identify your services and products and stands your brand out in a clustered target markets.
• Market penetration: For a new business that is trying to penetrate into already established markets with a clustered competitors offering similar services and product, business logo promotional products endear your business to the target market invariably eases the hurdles of penetrating into already defined markets with competitors calling the shots. It regularizes your business activities, bringing it closer to the markets and in a subtle way; understanding how your target markets response to your business stimuli, making it simple for clients and prospects to get acquainted with your products faster than you envisaged.
• Development of a healthy trust relationship between customers and brand: It is a proven fact, that when a customer wants to look for a product, the customer visualizes the Logo first, then sets out to purchase it, but most customers tend to appreciate a logo more. But bringing customers to buy your product or services is one thing, deriving satisfaction is a different ball game, so you have to make sure you put as much time in advertising and in promoting an exceptional customer experience in your business service delivery. In this regard, when a customer appreciates your business logo, it gets an outstanding customer service from your organization then trust building with the brand is not far-fetched.
• Internal marketing techniques: According to the PPAI exclusive research of 2017, about 95 percent of the respondents agreed that Logo items are used internally by the buyers, which invariably is used as a subtle way of marketing the brands to customers.
• Promotion of brands image and heightening of brands identity: Logo promotional items help to put your business name on the face of the public, in their homes, and probably in their kitchen. It makes it easy to contact you in an event where the need for your kind of service is required.
• Change of ownership or merger: Business logos, when combined with promotional products can be used to reassure customers that although there was a merger or change of ownership of the business, and the company is still very much certain to build on its antecedent success. Also to assure your customers that the business is still the same, and also stating how important they are to the company.

Statistics on what influences buyers to purchase logoed promotional products

2017 PPAI buyer’s study proclaimed that one in two buyers’ uses business logo promotional products in business or sales representation. 45 percent of these buyers hand out promotional items at social events; be it meetings, trade fair shows, and significantly about 42 percent use them in retail. In understanding the how’s and why’s associated with using promotional products to make decisions in the line of marketing strategies, about four factors scaled through with the cost of marketing taking about 41 percent, return on investments having about 26 percent. 14 percent tolled the line of the complexity of buying, and about 13 percent were about the ability to track the campaign. Overall, 87 percent of buyers credit business logo promotional products with contributing to the success in reaching their targeted markets.

The importance of placing your business logo on promotional products cannot be over emphasized; this pattern of advertising helps your brand to be relevant in the market. Each time a customer wears a custom T-shirt, writes with a pen and sips an exotic coffee from a mug with your brand logo on it, that customer is significantly telling others that they are proud and happy to be associated with your brand. It cannot be faulted because this attitude relatively implies that they are getting the best of Service and quality products from your business.

Do you know that customers purchase on the promise?

The logo on your promotional products only implies that you are a serious minded business person, that is certain of continuity in delivering products and services to the customers without fear of stopping. When you venture into the marketing of services and products, you are just making a promise to your customers and prospects that they are assured of quality products and better services, and a business logo is the insignia of that promise. It is endorsed by those who wear it especially loyal customers.

Useful business logo design guidelines

• Unique: If your brand is new to the market and has a clustered competitors, your logo must be unique, it must be different so that it can be able to stand out. Though it ‘s hard to be unique, you have to be mindful that your business is not in conformity with that of another company, to avoid litigations and the mistakes of customers picking the other company’s products rather than yours.
• Straightforward and precise: Trying to flux your business logo with lots of colors and additional images will make the logo crammed and tattered to look, and the message will be unproductive.
• Conformity: Your business logo should be able to sell your brand within 35 seconds without customers knowing what your business is all about at first. Therefore, it must be synonymous with your business activities.
• Color: In choosing colors for your business logos, you have to be meticulous in paying attention to every smidgen details, because your choice of color can ruin a beautiful logo design. Flat color blocks will purvey a catchy eye information than subtle shadings and irrelevant graphics.

Business logos are the face of a company; it is the beautiful display of a business brand identity, if poorly executed, it can diminish an organization’s image. Therefore, it is quite salient to engage a trusted institution that understands the essence of a perfectly drafted logo on your company’s promotional products, to avoid wasting resources and achieving nothing.

Should you require assistance or have questions about any Business Logo Promotional Products, please contact us anytime using either our live chat (available from 9:00am to 5:30pm EST from Monday to Friday); call us on (301) 963-3553 or simply use our contact form to send us an email and we’ll get back to you within 1 business day.

Digitized Logos Announces Donation Campaign to Aid Hurricane Harvey and Irma Relief Efforts

(Gaithersburg, MD, September 8, 2017) – Digitized Logos Inc. has launched a special initiative to aid those affected by Hurricane Harvey and Irma. The provider of custom embroidered & screen printed corporate apparel and promotional products will donate 5 percent of all order proceeds towards charity fund for disaster distribution.

According to FEMA, Hurricane Harvey is the worst disaster ever in the history of Texas. Digitized Logos is collaborating with GlobalGiving.org to collect funds that will go towards relief efforts in Texas as well as for those affected by Hurricane Irma in Florida. For every order placed through the disaster donation program, the company will donate five percent.

“Digitized Logos Inc. would like to take a moment for all those who suffered heartbreaking losses in this natural disaster, and pledges to contribute to the relief effort. It will take a national effort to ensure a speedy recovery, but with everyone chipping in, small measures can go a long way,” said Yazdani “Dani” Syed, President of Digitized Logos, Inc.

The special campaign by Digitized Logos will include content and branding from GlobalGiving.org, and the proceeds will go towards supporting relief and recovery work. This will include helping survivors’ with their immediate needs, medicine, food and clean water. Post relief work, the fund will be used to support long-term recovery activities run by vetted, local bodies.

“GlobalGiving is happy to be one Digitized Logos’ charity partners for disaster relief. By funding the relief efforts of local organizations, Digitized Logos’ donations to GlobalGiving disaster relief funds have the potential to build stronger disaster-response capacity so that these organizations are better equipped to face future disasters,” said Donna Callejon, Chief Business Partnerships Officer of GlobalGiving.org.

Founded in 1998, Digitized Logos is the contractor of choice for promotional products, artwork, business gift packaging and overseas sourcing. It offers over 1,000,000 items 50,000 of which can be produced within 24 hours, a talented team of designers, special packaging and inserts, and sourcing of unique items not available anywhere.

Promotional and customized products from Digitized Logos are ideal for use on occasions such as launch of a new product, Christmas gifts, conferences and exhibitions, or for driving a new incentive scheme. Digitized Logos not only offers competitive pricing, but renders services with high customer focus and a free, 24-hour rush service on thousands of items. The company also has tie-ups with three major airlines and buyers can thus received airline miles rewards through American Airlines ® AAdvantage ®, United® Mileage Plus® and Southwest ® Rapid Rewards.

For small businesses who can’t afford the usual promotional campaigns, Digitized Logos offers an all-inclusive business package. Any business can now go for mass outreach at low cost with golf, dress and denim shirts and fleeces and jackets, available with free digitizing or setup, embroidery and shipping and handling.

“Whether you are a meeting planner, part of a sales-marketing team, or an event planner, we are your source for all promotional items, embroidered and screen printed corporate apparel,” said Jean Pierre Francois, Business Development Manager of Digitized Logos, Inc.

As a full-service provider, Digitized Logos handles every aspect of delivering promotional products, gifts and giveaways, from creating the artwork to sourcing, production and distribution. Placing an order is as simple as giving a phone call and selecting from a vast choice in products, services, pricing and quality.

Today, time means money for every business, and Digitized Logos aims to make its services as responsive and streamlined as possible, while also making its contribution as a responsible corporate citizen.

About

Digitized Logos Inc. is a GSA Schedule (GS-03F-0070V) contractor (Socio: s, w, d) and SAM (System for Award Management) certified full-service Promotional Items company. Since 1998, we’ve been selling custom embroidered and screen-printed apparel, corporate giveaways, many other branded products and promotional items.

For more information, please visit: www.DigitizedLogos.com

Digitized Logos Inc.
12154 Darnestown Rd, Ste# 222
Gaithersburg, MD 20878
USA
Phone: (301) 963-3553
Email: Contact Us

Benefits of USA Made Promotional Products

On the 18th of April 2017, Trump signed ‘Buy American, Hire American’ executive order which invariably enunciated the importance of purchasing the USA made promotional items. As a progressive organization, it is pertinent to understand that in using promotional items as a medium of increasing brand recognition and advertising business services, USA made promotional products is ideal for quite a number reasons.

According to the Advertising Specialty Institute surveys of 2016; 53 percent of American consumers have a more favorable opinion of an adviser if the promotional products given was made in the USA. Hence, as a business whose motive of indulging in promotional items disbursement is to build a brand, it is advisable that your clients and prospective customers see your brand as a business that’s is patriotic. Not just patriotism, but also contributing its quota to the creation of more Jobs in America. It will endear your business to the populace.

Do you know that in 2011, a bridge being built in San Francisco was outsourced to China to save over $400 million?

This act entails that the nation’s economy witnessed an outflow of over $600 million, which would have been injected into the US economy, thus providing more Jobs, a better health care for the American citizens and a larger perspective and improved standards of living for the average Americans. Purchasing made in USA promotional products assures you that your business promotional dollar spent are recycling through the American economy and the knowledge that the promotional items are produced by labor standards conditions, American social values, and made under stringent safety regulations in the work place which cannot be said of these Far East countries that most of these promotional products are shipped from into the states.

The importance of purchasing the USA made promotional products cannot be overemphasized, as you might not even know; you are indirectly saving someone’s job. As research has shown that for each manufacturing job trusted to an American, it creates a job for an additional 5 to 8 other Americans. This helps to redistribute wealth across the United States. But it seems Americans are not learning; because the much talked about previous recessions of the American economy can be attributed to the overly outsourcing of manufacturing works, and the moving out of most behemoth USA companies to China in search of cheaper labor. Deducing from the Goldman Sachs of reports of April 18th, 2017 on what it would take to bring more manufacturing back to the states, Lindsay Drucker Man, an apparel analyst proclaimed that it would take a capital investment of about $50 billion and about 500,000 labors in the USA.

General Benefits of USA made promotional products

• Standards: Promotional items that are the USA made are synonymous with standards and quality, as it is made under USA labor conditions. Therefore, when you buy made in US promotional items, you are only buying quality and standards. This cannot be said of the Far East manufactured promotional items; where standards are comprised and labors laws are not adhered to; if any does exist. Workers there are underpaid, and the working environment is unsafe.
• More Jobs: When you buy promotional products that are the USA made, you are indirectly creating more Jobs for Americans, and helping in reducing the gamut of unemployment, as more labors are sorts from the USA, more USA citizens are engaged to work.
• Conducive and safe working conditions: For every manufacturing work carried out in the states, workers are protected by labor laws, which provide that the working environment must be safe, proper health insurance policies. The United States Department of Labor is charged with this onus.
• Improves economy: Do you know that America has a trade deficit of $502 billion due to gamut purchases of foreign products and also about $ 123 billion is spent on importing apparels and footwears? If this money is circulated in buying made in America products, it will help to drive and grow the economy more efficiently.

Deducing from consumer reports, about 8 in 10 Americans purchases a product because it is American labeled, and about 60 percent are willing to pay 10 percent more on American made products. But due to the bastardization and the cacophony associated in comprehending what makes an item American, a lot of fake products are in the American markets but are not of American making. Therefore, it is pertinent to engage an institution that understands what the American brand entails, to be able to ascertain that, whatever reasons you have in purchasing promotional items made in America is directed towards that purpose.

Reasons, why companies should purchase the USA made promotional products

Promotional items are used by companies for some reasons; either as a marketing technique to increase brand awareness, as a tool to improve sales and as an incentive to employees. But for whatever purpose, promotional items are used directly or indirectly to advertise a business products or services. The origin or place of manufacturing of such products is essential as well as the purpose of the promotional item and here are some reasons why your company should engage in the USA made promotional products:

• Patriotism: It is no more news of the benefits associated with purchasing the USA made goods. According to perception research services, about 76 percent of shoppers would be more likely to buy a product because of the made in America. So as a dynamic business whose primary market is the USA consumers, it will be common sense to buy promotional items made in America, because clients would very much appreciate it. Hence, your business would be regarded as a patriotic organization thus endearing you to more American consumers who would seek to patronize your business more. This will improve your sale and brand recognition.
• Advertising logistics: Imagine a scenario, where you budgeted about a 100 apparels to be distributed on labor day, to increase clients base. And it so happened that you got ran out of stock to distribute, and your apparels were sorted from China, it will hamper your initial aim because it takes longer time for new orders to arrive, which is the antithesis of using the USA made promotional items.
• Environmental degradation: Journal Report of the National Academy of Sciences concluded that the USA has succeeded in outsourcing its environmental emissions to China. These findings have managed to indict the USA. But as a company that regularly purchase more promotional items made in America can help to stop the proliferation of outsourcing jobs to China, where the environmental laws are not of the same level with that of the US. Therefore, in your little way, you have to play your part in a green revolution.
• Fundamental Human Rights: According to Institute for Global Labour and Human Rights, most of these workers who produce these promotional items manufactured outside the US are made to face a compulsory overtime working environment unhygienic and are mandated to work 12 to 13 hours a day, by purchasing promotional items made in the US. This cruel practices can be curbed because an avalanche of these products is usually shipped down here for the US to consume.

Federal Trade Commission said it receives several complaints every month over potentially false made in USA claims. So, it is pertinent to know what to look out for so that you would not be purchasing a China made ware and invariably hoping that you have contributed to the creation of a job in the USA.

The Federal Trade Commission has proclaimed that for an item to be regarded as made in the US, virtually all the product have been made in the US; which comprises of labor and materials. But this law is still very much conflicting for most USA citizens to grasp its full content.

A simple guideline to ascertain if truly a promotional product is US made

• Look for country of origin: It is advisable to always watch out for the country of apparels to determine if it was genuinely made in the USA. But you have to be a little more prudent to find out, where the country of origin is usually written, it is not glaring.
• There is a difference: An American made promotional items can either be done in the US, Canada, and Mexico, so you have to know the difference when choosing promotional products.
• Ascribed phrases: This part is a bit technical, so you have to look out for it; an item that is made in China and assembled in the US is not the US made.
• Shop right: When purchasing USA Made promotional products, buy with proven promotional products servicing company that are known for promoting made US promotional items.

Should you require assistance or have questions about our USA Made Promotional Products, please contact us anytime using either our live chat (available from 9:00am to 5:30pm EST from Monday to Friday); call us on (301) 963-3553 or simply use our contact form to send us an email and we’ll get back to you within 1 business day.

Promotional Items for Labor Day Celebrations

Jeremiah 8:20; “the summer has passed, the harvest has ended, and we are not saved.” Though summer is over, your organization and employees will be quite okay, and it depends to an extent on the promotional gifts and recreational activities you choose to organize for your staffs during the Labor Day celebrations. It goes a long way in boosting their morales, and it inculcates in them that they are appreciated and are a part of your business family. According to the United States Department of labor, the end of summer holiday is celebrated on the first Monday of September each year as a tribute to the contributions workers have made to the strength, prosperity and well being of the US.

The Labor Day celebrations should not make business executives to take the foot off the pedal because it provides an opportunity to a wider creation of awareness with your brand through promotional items. Folks indulge in more shopping activities from their favorite shopping malls during this period, and it would be widely appreciated if they are given much better tailored promotional gifts that are synonymous with the ambiance of the holiday weekends. Promotional items for labor day celebrations is different from the usual churn out promotional gifts purveyed by companies and your choices of promotional items to be dished out to either your customers or employees are two separate things. Your staffs will be expecting unique products that are useful and relatively expensive, while your clients will be fairly exhilarated to be offered gifts which they never envisaged from you but the gifts must be of high quality also. The Labor Day celebrations can serve you multiple purposes as a business owner, namely:

• As a medium to show gratitude to your employees: Employees are always conscious of the Labor Day celebrations which you can key into as a business owner to reflect with your staff on your past achievements and ways of moving forward while having an incredible time bonding with staffs. It is a particular technique to keep your most trustworthy employees and also their services which invariably leads to better performances after the long weekends.
• As an opportunity to organize a barbecue party for both employees and customers: It won’t cost much throwing the venue open for your customers to come and have a nice outing with you and your staff. This gesture tends to make customers more loyal to your brand, and offers a direct opportunity to understand your customers more, and their views on what you are doing as an entity and even proffering you ideas on how to do it better.
• As an avenue for an aggressive marketing through promotional items: The common belief that Labor Day weekends are only meant for recreational and fun activities is misleading. As a business owner, you can use the Labor Day long weekends as a platform to offer promotional gift items to your customers. But whatever items you are giving out, it must be by the holiday spirit. This helps to market your brand in a more aggressive ways, without you knowing it.

List of Labor Day promotional items for your employees:

• Promotional Grills
• Bags and totes
• Writing materials
• Calendars and planners
• Apparels
• Drink ware
• Greeting cards
• Customized mugs
• Denim shirts
• Imprinted towels

The list can be enormous, but it does not stop at just invading any promotional product service stores. You must be aware of the usefulness of such promotional items to the employee, and your promotional items should be of different grades as it concerns employee’s performance to enable a platform for a healthy employee’s competition, which is healthy for business growth.

Simple tips to consider before choosing promotional Labor Day items for employee:

• It must be by the holiday ambiance, and the message must be clearly and practically engaging.
• Usefulness: The promotional items must be useful to the employee, to suit your employee’s everyday day living. Employees love to use the long weekend to travel and be with family and friends; it is pertinent that you have knowledge of this when choosing promotional items for Labor Day holidays for your staffs.
• Durable: Whatever promotional items you are disbursing must be durable and able to last and withstand the test of time so that employees can much more appreciate it.

The histories of Labor Day celebrations can be traced as far back as the 19th century and contemporarily grow to become a federal holiday. It entails the end of summer vacation, the flux purchase of school materials, and the temporary closing of beaches by beach operators. This is characterized by lots of carnivals and allegiance to patriotism by all who love America and is a part of the work force directly or indirectly, due to the Shopping spree nature of Labor Day celebrations. It is always advisable for businesses to employ means to attract more customers to their enterprise and a sure way is the strategic use of promotional items, which have been proven to be more effective than allowances and discounts through surveys and research. Customer promotional items include: customized pens, T-shirt, mugs, bags, etc., this helps to create brand awareness of your business.

Effects of Labor Day promotional items:

• Patriotism: Companies who engage in Labor Day promotional items disbursement to customers are seen as a patriotic organization by its customers. If your business is considered to be patriotic, it entails a lot of the management. It means you are functioning at stipulated corporate ethics, invariably it endears you to the citizens, and it increases your customer base and turns over.
• Opportunity to maximize returns: Flurry of shopping activities characterizes the Labor Day weekends, and most business outlets often offer discounts to customers. But with your business disseminating promotional items, it opens up an opportunity to a broad customer patronage and more returns to your business. Statistics have proven that consumers are more accustomed to going back to business enterprises that they were given promotional items to purchase other wares and a good number of customers will talk about the brand that offered promotional items to friends and relatives.
• Employees improved job description performance: Before the long weekends of Labor Day celebrations, it is always advisable to organize a discussion gathering of all your employees, appreciating their contributions and also suggesting means to be better in the discharge of their job descriptions. The beauty of this is that employees have the holidays to ponder over the suggestions and improvise ways to enhance performance on resuming work on Tuesday’s after the Labor Day celebrations.

Adverse effects of not giving employees promotional gift items on Labor Day:

• Low productivity: It is believed that promotional items disbursement to employees is a strategy to motivate your work force to have more productive employees who are ready to give in their best for the growth of the business. But when morales are down, productivity is down also, and this spells doom for your business.
• Static work force: When you do not motivate your staff, there is every tendency for them not to be creative in the discharge of their stated job descriptions, thus making your business static and can be attributed to the availability of a known oscillating work force.
• It can portray you in the limelight of not been labor friendly, and when your employees are not happy, they tend to disseminate the same information to prospective future employees thus casting aspersions on your brand’s integrity and brands ethics on staff welfare.
• The adverse effect of not using promotional items to increase brands market base is enormous, which can result in a reduced turnover, returns on investments, and loss of already established customers to companies who are employing promotional items on Labor Day celebrations.

Ways to appreciate your employees during the long Labor Day weekends:

• Gifts: You can always appreciate your staffs by giving out promotional items to them and also encouraging them to always bring their families to the company’s social gatherings during the Labor Day weekends
• Just tell them: Speaking about how your employees have done exceptionally well during the Labor long weekends is a way of appreciating your workforce and it is valued more than the annual reward for the employee of the year.
• Extension of the holiday: There is every tendency that the Tuesday work resumption will be characterized by hanging over and stories of the activities of the weekends. Labor hours will be lost, and much will not be actualized on that day, so it is advisable to extend the holiday, which your employees will gladly welcome and appreciate the kind gesture.

Every business owner should always strive to show appreciation to its workforce and customers especially on Labor Day through the disbursement of promotional items that is of high quality, and useful. Digitized Logos is a world known promotional product service provider and has been in the business since 1998. Digitized Logos has a myriad of incentives for you when you come around to do business with them.

Should you require additional assistance or if you have product related questions, please contact us anytime using either our live chat (available from 9:00am to 5:30pm EST from Monday to Friday); call us on (301) 963-3553 or simply use our contact form to send us an email and we’ll get back to you within 1 business day.