How the core of every organization and business venture no matter how little is to make a profit. The two most important factors that key into maximum profitability are the employees and customers/clients; happy employees and customers/clients for better results.
A Smart employer would never underestimate the negative influence of a disgruntled employee and an unsatisfied customer which is why we are introducing corporate giveaways as one of the ways to keep these two most vital features of any business happy. Think of Corporate giveaways as a token of appreciation given to employees and existing customers to thank them for the efforts made by them that have significantly influenced the organization. The giving employer also uses corporate giveaways as a marketing platform to get company’s message across their targeted audiences. Giving gifts to your existing customers and employee is highly beneficial, but before we dive into the numerous ways in which corporate giveaways can open doors, it is important to point out the difference between corporate giveaways and promotional items.
It is easy to assume that both are the same thing, after all, they are all gifts given by employers to their employees. Here is the clarity that you need;
PRICE
Promotional gifts are items given out in mass quantities at events such as conventions, expos, and other business events to attract ‘potential’ customers and most times they don’t cost an arm and leg. Whereas, corporate giveaways are a lot more serious because they are usually reserved for executives when the company representative is meeting with someone from another company. They are also given out to clients who have been with the company for a long time and are a valued client. These are often gifts of value which of course, is costlier than a promotional item.
QUALITY
Promotional items are laser pointers, lasers, key chains, and pens which are all items that don’t usually last long. When it comes to corporate gifts, they are usually items that a company only buys in little quantity. Therefore, more attention is paid to quality. These types of gifts are usually electronic or made of leather and show the recipient how valuable they are to the company.
TARGET RECIPIENTS
As earlier pointed out, corporate gift items are mostly used to delight and appreciate existing clients or employee while promotional gifts are mostly used to promote brand/product awareness and or to attract/converting new clients. For instance, a bank may give notepads to first 100 clients in a new branch but reward a large business organization, which keeps an account with them Trolley bags for their executives and top officials.
These are just a few of the main differences between printed promotional gifts and printed corporate gifts, and they are what is going to help you know what is going to be appropriate to give to people under certain circumstances.
AS AN EMPLOYER, WHY IS IT IMPORTANT TO INVEST IN CORPORATE GIVEAWAYS?
To keep your employees and valued customers happy: A recent study by economists at the University of Warwick found that happiness led to a 12% spike in productivity, while unhappy workers proved 10% less productive. As the research team put it, “We find that human happiness has large and positive causal effects on productivity. Positive emotions appear to invigorate human beings.” Happy employees make better decisions, excel at managing their time, and possess other crucial leadership skills.
Secondly, without clients and customers, you would be out of business, and it is good you let them know go much you value them. Gifts can give you an opportunity to connect with your clients or customers and strengthen your business relationships, which will hopefully lead to continued business down the road. Let’s say, for instance; you sent your client a gift hamper on her birthday, which hampers will likely sit on her desk for days, keeping you and your business in the front of her mind. That’s the power of corporate giving; it keeps the relationship between you and your clients open.
In summary, the Pros of corporate giving outweigh any disadvantages, if there is any. Internally, they help with company cohesion and reward all or specific workers for their hard work. Externally, corporate gifts attract and maintain customers and build brand image, recognition, and loyalty.
THINKING ABOUT THE COSTS OF INVESTING IN CORPORATE GIVEAWAYS?
Keep in mind that there are significant costs in finding new clients in the form of marketing and sales costs. Add to this the possibility that if you have loyal and appreciated customers who consistently patronize you and already know that they can work with you, they may well pass on the good news to further prospects. Thus, reducing marketing cost per customer and improved revenue; all we are trying to say is, corporate giving is worth every penny you invest.
Now that you know that corporate giveaways can never go wrong it is best you seek the services of a professional company. For best results, reach out to Digital Logos Inc. Our Corporate Gift Consultants are ready to help you select the items you want to give.
We have been providing Corporate Giveaways to companies, government entities, and military service since 1998. Our core mission has always been to provide top-notch customer service without compromising product quality or price. We understand fully well that clients’ deadlines and proud of our 99% on-time delivery record. We encourage you to check out our Testimonial Page.
We have over 1,000,000 promotional products to offer. And, thousands of products are offered through our Free 24 Hour Rush Service, Products on Sale and offers for Small Businesses and Corporate Giveaways. Our extensive product offering can be personalized with names, initials, images, and text along with a corporate logo. The imprinted corporate gift makes for unique gifts and will leave a lasting impression in the minds of your recipients.
Also, Digitized Logos is the only Promotional Product Company to have a partnership with three major airlines where clients can earn Rewards Miles with purchases they carry out. We are very proud of our relationships with American Airlines® AAdvantage Miles®, United® MileagePlus®, and Southwest® Rapid Rewards®frequent flyer programs. Kindly review our two extremely popular Airline Rewards Promotions at Earn Airline Miles!
If you are looking for a particular product, you may search our Product Catalog that gives you access to millions of promotional products and corporate giveaways options within specific categories.
Should you require additional assistance in finding the right promotional products, please contact us using either our live chat (available from 9:00 am to 5:30 pm EST from Monday to Friday). Call us on (301) 963-3553 or just use our contact form to send us an email and we’ll get back to you within one business day.
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