Trade shows are one of the best opportunities to get your brand noticed — but standing out in a sea of booths can be tough. That’s where business promo products come in. The right giveaway not only attracts visitors to your booth but also keeps your brand in their hands long after the event ends.
At Digitized Logos, we’ve helped thousands of businesses create custom-branded swag that works. In this guide, we’ll share the top 10 trade show promo products for 2025 — along with tips to maximize your return on investment.
Want more ideas? Explore our full guide to business promo products to see how branded items can grow your brand.
1. Reusable Water Bottles
Hydration never goes out of style. Custom-branded water bottles are portable, practical, and eco-friendly — a hit with attendees who spend hours walking trade show floors.
- Price range: $3–$12 each (bulk discounts available)
- Best for: Sustainability-minded brands, wellness events
2. Branded Tote Bags
Tote bags are trade show essentials. Attendees use them to carry brochures and freebies — meaning your logo will be seen throughout the event.
- Price range: $2–$8 each
- Best for: Events with heavy handouts, eco-friendly campaigns
3. Portable Phone Chargers
Nobody wants a dead phone at a trade show. Branded power banks solve that problem while keeping your logo front and center.
- Price range: $10–$30 each
- Best for: Tech companies, high-value leads
4. Custom Lanyards & Badges
Every attendee wears a lanyard — why not make it yours? Custom lanyards with your logo are cost-effective and guarantee visibility.
- Price range: $1–$4 each
- Best for: Sponsorships, large-scale conferences
5. Promotional Pens
Pens remain one of the most budget-friendly and widely used promo items. Attendees will use them long after the show, keeping your brand in mind.
- Price range: $0.50–$3 each
- Best for: Bulk giveaways
6. Branded Notebooks
Pair a notebook with a custom pen, and you’ve got a trade show classic. Great for attendees who want to jot down notes during sessions.
- Price range: $3–$10 each
- Best for: Professional and educational events
7. Eco-Friendly Tote Alternatives (Jute or Recycled Bags)
Sustainability is trending. Eco-friendly bags made from jute, recycled plastics, or organic cotton show your brand cares about the environment.
- Price range: $3–$12 each
- Best for: Green-focused companies, nonprofits
8. Tech Gadgets (Bluetooth Speakers, Earbuds)
Tech giveaways generate excitement and attract premium leads. While higher in cost, they deliver long-lasting impressions.
- Price range: $20–$60 each
- Best for: VIP clients, raffles, and high-value prospects
9. Custom Apparel (T-Shirts & Caps)
Give attendees something they’ll actually wear. Branded tees and caps turn trade show visitors into walking billboards.
- Price range: $6–$25 each
- Best for: Outdoor events, lifestyle brands
10. Desk Accessories (Mouse Pads, Stress Balls, Sticky Notes)
Affordable and practical, desk items stay in daily use long after the trade show. They work especially well in corporate and B2B environments.
- Price range: $1–$8 each
- Best for: Office-based audiences
How to Maximize ROI from Trade Show Giveaways
To get the most out of your investment in promo products:
- Choose useful items attendees will keep.
- Balance quality & budget — don’t just pick the cheapest option.
- Customize strategically — use bold logos, catchy slogans, or event-specific branding.
- Integrate with your booth strategy — make giveaways part of an engagement (e.g., “spin the wheel” or “complete a demo to get the item”).
Final Thoughts
Trade shows are competitive, but the right promo products make your brand memorable. Whether you’re handing out reusable water bottles, tote bags, or premium tech gadgets, your giveaways should reflect your brand’s values and appeal to your target audience.
Ready to create your own branded trade show kit? Contact us at Digitized Logos for custom quotes and bulk pricing on the best business promo products in the industry.
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